You worked hard on building and maintaining your website. You started the show but, the audience is missing? Probably because, you forgot to sell the tickets. Single handedly you cannot sell more tickets. You need distributors. This article will give you information on various modes of distribution on the internet.
The internet is a ‘world wide web’; your audience is widely spread. To be seen, you also need to spread yourself. In technical terms you need to do ‘Link Building’. Following sources on the internet can be used for link building:

Search Engines live and die by their ability to produce relevant results for their users. By employing specific guidelines they crawl through their huge databases of sites to identify the websites that are most relevant to the searcher’s key phrases. A combination of the following procedures (amongst others) are undertaken to optimize your website:
Content optimization
Skilled SEO content writers optimize your website’s content to enhance the keyword density on the pages that need it.
Page and link renaming 

Search Engine Optimization (SEO) is a strategic combination of techniques designed to raise a website’s ranking in the search engines’ natural listings. These techniques need to be continually revised and refined as the main search engines regularly update their ranking criteria.
To ensure your site ranks as highly as possible, perform (amongst other techniques) a combination of the following SEO procedures:
2.1 Website Audit The site will go through a rigorous search engine optimization review. Here, skilled search engine optimization experts will analyze the website, identify areas which could be improved in order to increase traffic and make recommendations for changes to content, code and any other issues that may affect the site’s performance.

With over 3 billion websites on Google alone, making sure that visitors find your site is a tough challenge. Competition is fierce for the top listings, yet without regular visitors your site might as well not exist. Finding the right Internet Marketing partner is integral to the success of your site, and in a market notoriously fraught with cowboys and conmen, you need a partner you can trust.

In summary, if prospects don't respond to your ads, it's probably for one of these reasons:
Reason #1: Prospects don't see your ad because nothing attracts your prospect's eyes to your ad.
Reason #2: Prospects don't read your ad because the headline doesn't seize their attention.
Reason #3: Prospects don't respond to your ad because your wording is weak and uninteresting.
Reason #4: Prospects don’t believe what you say in your ad.
Reason #5: Prospects don't respond to your ad because your offer is not clear.

These advertising tips explain effective ways to communicate your message. You can use these powerful, proven ways to capture your prospect's attention, convey your marketing message and increase response to your ads.
Secret #1: Make sure your ad has one large, dark element.
It may be a heavy black headline, a photograph or an illustration — anything that's big and dark. Try this: Open a newspaper and notice which ad you see first. You'll discover that the ad that gets your attention right away is the ad that contains the largest and darkest single element. Now you can see that it isn't always the biggest ad that draws the most attention. A small ad can draw more attention than a big ad if the small ad contains the largest and darkest headline or picture on the page.

After a long wait, Google has updated it's pagerank today on 27th June 2011, and punished large sites, which are deemed as content farms!
Google’s punishment of those who re-post material as an essential tool for sharing information appears to now reduce news aggregators to the status of plagiarists within the algorithm. There are many alternative news sites and blogs which have original material that they freely share, in part or in full, purely to support one another in disseminating the truth. We all know what plagiarism looks like and a link back to the original source should not, for instance, be grounds for labeling a site as shallow.