Making the site search engine friendly

Search Engines live and die by their ability to produce relevant results for their users. By employing specific guidelines they crawl through their huge databases of sites to identify the websites that are most relevant to the searcher’s key phrases. A combination of the following procedures (amongst others) are undertaken to optimize your website:

Content optimization
Skilled SEO content writers optimize your website’s content to enhance the keyword density on the pages that need it.

Page and link renaming 

By renaming the pages and the links within your website using your target keywords we can increase the keyword density of your site allowing the search engine spiders to rank your pages a lot higher.

Site-map update / creation 

Site maps act as the roadmap of your website for search engine crawlers. The more of your website a search engine can see the better change you have of ranking higher in a search result for a certain topic. A full text based site map is crucial in making the site search engine friendly.

Tagging 

Update the Title, Keyword and Description tags for each individual page of your site. This means we can target different key phrases for different pages and increase the levels of traffic from a greater range of key phrases.

Additional Navigation Bar

Ideally, we should give the spider as many ways of reaching a page as possible – a couple of navigation bars, links from images, links from content, etc. This increases the chances of a page being reviewed and indexed.

The easier and more convenient it is for search engines to get in and scan your website, the more traffic they are going to deliver to your website. The pages that are to be promoted need to offer more entry points to spiders to ensure that these pages get indexed.

The target pages should link to all the pages of your site. This can be achieved simply by implementation of a textual navigation bar (at the bottom of each page).

HTML Coding Validation &Correction
Search engine crawlers prefer W3C standards with respect to HTML coding standards. If a website has been made on the basis of the W3C standard, it positively influences the search engine rankings especially in MSN.
Robots.txt
Search engines will look in your root domain for a special file named "robots.txt" (http://www.abc.com/robots.txt). The file tells the robot (spider) which files it may spider (download). This system is called, The Robots Exclusion Standard.

Image Optimization
All websites should comply with W3C standards (http://www.w3.org) and regulations for making sites accessible for people with hearing, motor or visual disabilities. In order for websites to be accessible, every image on the page should have an ALT tag that describes the image exactly, and also repeats any text that is in that image.

URL Architecture
Documents and other objects can be linked within the site using absolute or relative links. Search Engines give more importance to the links which are absolute rather then relative links and therefore positively influences search engine rankings.

Category: SEO