When creating a blog, it is always better to have a clear picture in your mind about your target audience. Suppose you are blogging about trends in fashion, then your target audience will of course be teenagers and the young adults. Having a clear picture about your target audience will make you think in the way your would be audience thinks. You will start writing your matter in a similar manner, which can be read by your target audience and liked by them. After all, without a good audience that is loyal to you, what you right may not be important and your blog might as well not exist at all.

So why create a niche blog? Why not write without a target audience in mind? The answer is simple -"Claiming that your market is anyone and everyone is far too vague, and your website will lack focus, and fail to maximize its potential."

Hence, give a great deal of thought to your target market. Who do you want to attract to your website? Why? The answer to that is more than likely to sell them something - a product, a service, or an idea perhaps. Creating a niche will also help you with the search engines, and drive hot leads to your site.