What is search engine optimization?
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Monday, December 12, 2011
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Search Engine Optimization (SEO) is a strategic combination of techniques designed to raise a website’s ranking in the search engines’ natural listings. These techniques need to be continually revised and refined as the main search engines regularly update their ranking criteria.
To ensure your site ranks as highly as possible, perform (amongst other techniques) a combination of the following SEO procedures:
2.1 Website Audit
The site will go through a rigorous search engine optimization review. Here, skilled search engine optimization experts will analyze the website, identify areas which could be improved in order to increase traffic and make recommendations for changes to content, code and any other issues that may affect the site’s performance.
2.2 Competitor Analysis
This offering includes study of the on page and off page optimization factors of the competitor’s website to help in knowing how the competitor is faring on the search engines. (specified by the client) It also helps in identifying the phrases which the competitor’s are targeting. This will help you finalise your preference of key phrases and reach the target set for Search Engine Marketing purposes.
2.3 Key Phrase Identification (1 key phrase may contain up to 5 words)
Using powerful research tools analyze your suggested key phrases to identify the levels of traffic and competitiveness. Based on this research you can then decide on a set of key phrases that will bring your site more awareness. You will need to thoroughly research key phrases for relevancy and competitiveness in order to settle on a target set that will bring in relevant traffic to the site.
Category: SEO
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